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Product | Branding & Marketing | Journalism

Product

Product Design

Reducing User Drop-off Rate During App Onboarding

As design lead, I oversaw the development of Riley AI’s core feature. This case study highlights visual hierarchy changes and exploration modes that reduced our drop-offs and increased our CSAT to over 80% in under a month.

User Research

A Smart, Seamless Way to Discover Events in Toronto

Created an intuitive mobile app prototype with real-time search, last-minute ticket access, and social sharing—crafted in just four months to simplify event discovery for Toronto’s vibrant audience.

UI/UX Design

Reducing Editorial Bottlenecks with an AI Dashboard

As design lead, I crafted Moonhowl’s editorial dashboard to help editors assign, ideate, and revise faster. This case study explores UX decisions that supported content flow and AI-backed story generation for major newsrooms.

Responsive Web

Boosting Conversions with a Streamlined Web Experience

I revamped Tawkify's website with a new content hub and improved information architecture. This helped the sales and marketing team explain Tawkify's subscription service better, reducing the bounce rate by 18.9%.

Design System

Scaling Consistency with a Robust Design System

Led Riley AI’s first brand audit to uncover visual inconsistencies across platforms, resulting in a scalable design system with component libraries and cross-functional guidelines—driving clarity, efficiency, and team alignment.

UI/UX Design

Designing a Scalable Dashboard for Entrepreneur Ecosystems

As design lead, I developed a multi-layer platform for incubators like DMZ. This case study covers how we unified admin, coach, and entrepreneur workflows to manage courses, subscriptions, and mentorship within a single ecosystem.

Email Marketing

Reactivating Lapsed Users Through Strategic Emailing

I shaped S’More’s fall campaign with timely messaging and visuals. This case study outlines how a seasonal narrative boosted open rates to 34% and CTR to 7.8%, re-engaging users during peak dating season.

Content Strategy

Producing Weekly Celebrity Shows for Dating App

I launched weekly shows for S’More featuring Netflix and Bravo stars. This visual showcase explores how motion content and influencer branding helped shape a social-first voice across platforms and channels.

User Onboarding

Designing In-App Tutorials for Onboarding Success

I developed in-app tutorials for Riley and S'More using scripted motion videos. This showcase covers visual treatment, UI overlays, and tone—used to guide new users through core flows and reduce onboarding confusion.

Web Design

Designing High-Converting Pages for Luxury Matchmaking

I delivered landing pages for Three Day Rule and Tawkify across Figma and Webflow. This visual showcase highlights clean UX, premium branding, and storytelling elements featured in national press coverage for luxury matchmaking platforms.

Product Marketing

Designing App Store Visuals
for Tech Apps

I created mobile screenshots for Riley and Tawkify’s listings. This visual showcase outlines framing decisions, feature prioritization, and brand consistency tailored for App Store and Google Play environments.

UX Writing

Designing In-App Popups and Notifications for UX Impact

I designed popups and notifications for Riley and S’More to guide users, highlight features, and boost engagement. This showcase shows how timely microinteractions and UX writing improved onboarding and retention.

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Candlelight Vigil Held to Honor Lives Lost in New Zealand Attack
Newhouse Students Represent Student Media at Super Bowl Media Week
2019 Syracuse Women’s March Draws Hundreds
SU administrators are trying to make tech platforms more accessible
Syracuse City to Celebrate Juneteenth: New community engagement app will launch at this year’s festival
SU to expand child, elder care benefits for faculty, graduate students
Newhouse to host discussion on apartheid in South Africa
iSchool to host Syracuse University’s first ‘Un-Conference’
NEXT conference to bring local tech community together
This SU organization aims to bridge the gap between international, domestic students
Nicole Sealey talks unfinished poems, writing process in Q&A at SU
Professors discuss social media’s impact on activism at SU lecture
Conversation on Segregation Held With High School Media Students
Sen. Rachel May on After School Programming: Current Challenges and New Ideas for Improvement
Former Co-Op Reopens as Café, Cultural Center to Empower Community
Community Conversation With Syracuse Mayor
Local Music Educator Remembers Queen of Soul
More Than 10,000 Receive Backpacks at Annual Giveaway in Syracuse
Will Milkweed Save Monarch Butterflies From Extinction?
The Best Places to Buy Baby Chickens
The World’s Most Common Chicken Myths Explained
A Beginner’s Guide to Chicken Breeds
The Women of Marvel Panel Teases Upcoming Projects
Matt Lubchansky on World Queer History in Be Gay, Do Comics
What to Expect in Batman: Three Jokers
The Flash Season 7 Teaser Hints at Returning Villains and Continuing Plotlines
Concept Art and New Suit Revealed for The Flash Film
Jasmine Walls and Bex Glendining on SEEN: Edmonia Lewis
The Psychology of Star Trek vs. Star Wars
The Resurgence of Illustrated Movie Posters
The Perseverance of the Direct Comics Market
Frank Herbert’s Dune Universe is Expanding Like No Other
Hollywood Location Scouts Talk Placing Big-Screen Stories in Real-World Settings
Talking Transformers/Back to the Future #1 with Creators and Scientists
The Past, Present and Future of Manga Publishing
What Futurists Predict for the Entertainment Industry
Crunchyroll Industry Panel Teases Releases for Summer, and Twitter Giveaway
The Role of Masks in Society, as Seen Through HBO’s Watchmen Series
Netflix’s Dark: The Unsolvable Triquetra and Some Hidden References
Skybound Xpo ‘20: STILLWATER, EXCELLENCE, Cyanide & Happiness, and more
Skybound Xpo ‘20: Diversity in Tabletop Gaming, Sales on Skybound Merch, and more
Skybound Xpo ‘20: What’s New, For Kids, and For Zombies
Netflix’s Dark Season 1 & 2 for Beginners
How Crisis on Infinite Earths Split The Flash Season 6’s Story Arc
BookCon Hosts Its First Virtual Read-A-Thon on Facebook
Neil deGrasse Tyson on Which Superheroes Would Watch Cosmos: Possible Worlds
Normalizing Accessibility and Diversity at Cons with Magic Wheelchair
The Littlest Cosplayers at New York Comic Con 2019
How Frank Miller and Tom Wheeler are Filling the YA Gaps with Cursed
How Marvel’s Hero Project Expands the MU
Shut in Theatre: Weekend Reading 18
Shut in Theatre: Weekend Reading 7
Shut in Theatre: Weekend Reading 4
Studio Coffee Run 4/6/20: CANDYMAN is Back on the Calendar
Shut in Theatre: Film/TV Show Theme Songs to Jazz Up Your Playlist
Shut in Theatre: Revisiting the Tenth Doctor During Quarantine
Social Distancing Roundup: VidCon, Batman: TAS Crew Talk, and Summer of Gaming
Social Distancing Roundup: LIVE Audiobook Readings, Virtual Book Festivals, and more
Social Distancing Roundup: Scott Pilgrim Watch-Along, Free Archie Activities, and more
Social Distancing Roundup: So Much Animal Crossing, A New Pokemon Tournament, and more
Social Distancing Roundup: John Wick LIVESTREAM, Neil Gaiman Reads Coraline, and an X-Men ‘92 Watch-Along
Social Distancing Roundup: Free D&D Add-ons, The Legend of Korra LIVE Reading, and More Free Comics
Social Distancing Roundup: Free Comics From Marvel and Dark Horse, New Ways to Support Retailers, and more
Social Distancing Roundup: Artists and Retailers Providing Distractions While We’re All Stuck At Home
Social Distancing Roundup: TKO Studios Helps Retailers, DC Offers Kids Camp, and Grants for Creators
Emerald City Comic Con: Steve Lieber’s Virtual Portfolio Reviews, and Accessible Gaming For All
Emerald City Comic Con: More Announcements from Scott Snyder, Level Up Dice, and more
Emerald City Comic Con: Online Exclusives from Funko, Volante Designs, and more
INTERVIEW: Bill Groshelle talks Operation Dragon
ComicCon@Home ’21: Announcements from the DUNE panel
ComicCon@Home ’21: The Queer Horror panel explores all aspects of the genre
EXCLUSIVE PREVIEW: Will McPhail’s IN questions obligatory social interactions
Recap: THE FLASH S7E18 — “Heart of the Matter, Part II”
Recap: THE FLASH S7E17 — “Heart of the Matter, Part I”
Recap: THE FLASH S7E16 — “P.O.W.”
Recap: THE FLASH S7E15 — “Enemy at the Gates”
Recap: THE FLASH S7E14 — “Rayo de Luz”
Recap: THE FLASH S7E13 — “Masquerade”
Recap: THE FLASH S7E12 — “Good-bye Vibrations”
Recap: THE FLASH S7E11 — “Family Matters, Part II”
Recap: THE FLASH S7E10 — “Family Matters, Part I”
Recap: THE FLASH S7E9 — “Timeless”
Recap: THE FLASH S7E8 — “The People v. Killer Frost”
TV Recap: THE FLASH S6 – How Crisis on Infinite Earths split the season’s story arc
Social Distancing Roundup: Wizarding World Daily Audiobook readings & Virtual Festivals
Social Distancing Roundup: VidCon, Batman: TAS Crew Talk & Summer of Gaming

Syracuse to South Africa

The Meme and the Cop: How the Bangor Maine Police Department Mastered Public Engagement with a Duck
A Beginner’s Guide to Chicken Breeds
SU administrators are trying to make tech platforms more accessible
Sen. Rachel May on After School Programming: Current Challenges and New Ideas for Improvement
Normalizing Accessibility and Diversity at Cons with Magic Wheelchair
This SU organization aims to bridge the gap between international, domestic students
Community Conversation With Syracuse Mayor
Will Milkweed Save Monarch Butterflies From Extinction?

Netflix's THE LIFE LIST Interview: Connie Britton, Sofia Carson, Kyle Allen & Sebastian De Souza
Onyx Collective's UNPRISONED Season 2 Cast & Creatives Interview
THE FIRE INSIDE Interview: Ryan Destiny, Brian Tyree Henry & Rachel Morrison
Aldis Hodge, Isaiah Mustafa, Ben Watkins & Eloise Mumford On CROSS
THE VANISHING Interview: Cast Shares Season 2 Scares & Family Secrets
Exclusive National Geographic's PHOTOGRAPHER (2024) Interview
THE PIANO LESSON Interview: Samuel L. Jackson, Danielle Deadwyler & Cast
HERETIC Interview: Scott Beck & Bryan Woods On Religious Horror
David Banner Interview – FIGHT NIGHT: THE MILLION DOLLAR HEIST

MARVEL HALL H: Kay-B Vibe Checks The Announcements
GUESS WHO'S NOT DEAD?! BLACK LIGHTNING Cast Interview
STUMPTOWN's Cobie Smulders Kidnaps Our Reporter
These were the BEST Parts of NYCC 2019

An Herbal Expert Explains the Biggest Misunderstanding About Plant-Based Healing

This Farmer Loves His Goats and the Popular Soap They Make Together

A 360 Tour of an Urban Homestead in Syracuse, New York

How Milkweed Will Save the Monarch Butterfly

Product | Branding & Marketing | Journalism

Product

Reducing Editorial Bottlenecks with an AI Dashboard

Designing a Scalable Dashboard for Entrepreneur Ecosystems

Branding & Marketing

Journalism

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