Career Summary
Data-driven Product Designer specializing in UX/UI design, market research, and end-to-end product strategy. Skilled at delivering user-centered and accessible design solutions that drive user engagement and support business objectives across B2B and B2C platforms. Experienced in AI and SaaS-based environments with a strong cross-functional collaboration and strategic decision-making record.
Experience
Senior Product Designer
Three Day Rule/Enceladus Ventures
Jul 2024 — Present
Owning end to end UX/UI design for AI driven projects, reporting to the Founder, and delivering high-quality designs under tight deadlines for B2B SaaS clients across finance, healthcare, education, transportation, and media sectors • Collaborated with international product, engineering, and data teams to integrate complex AI functionalities, resulting in an overall 40% increase in customer engagement and streamlined workflows • Led 10+ agile workshops, aligning stakeholders on design direction and iterating on key projects, reducing development time by 30% through efficient feedback loops
Lead Product Designer
Riley AI
Aug 2022 — Jul 2024
Reported to the Founder and Head of Engineering, leading the development of mobile app and SaaS dashboard, resulting in 200K+ user downloads within 4 months • Collaborated with engineering and marketing teams, and stakeholders to enhance product development, introducing a scalable design system with icons, and dashboard components • Directed user testing sessions with 30+ participants, iteratively refining wireframes and improving usability, leading to a 30% reduction in onboarding time Implemented WCAG 2.1 accessibility standards across digital properties, increasing page sessions by 34% and reducing bounce rate by 7% on landing pages
Product Designer
S'More Date
Jan 2020 — Jul 2022
Reported to the Head of Product and led a team of 2 content designers as the company launched in 4 new cities • Increased daily app user traffic by 40% and overall Instagram following by 6,500% through user research, quantitative analysis, A/B testing and targeted content marketing campaigns • Designed in app elements like UI icons, GIFs, tutorials, popup notifications, and wrote microcopy for form fields, tooltips, buttons and error messages • Launched a celebrity influencer campaign across 10+ audience segments, driving a 15% increase in app downloads within six months
Early Experience
Writer, Web Designer & Web Developer
Jul 2016 — Dec 2019
Managed a team of 20 writers, reporting to the Marketing Manager, to drive website traffic for B2C and B2B clients across India • Grew new user signups by 37% from 2017-2018 by hiring and training a team of 3 marketing professionals, and maintaining a consistent content strategy across different media channels • Redesigned website and mobile application interfaces, enhancing user experience and usability • Organized and hosted 3 national conferences on creative content with 1,000+ attendees
Skills
Design
Figma
Adobe CC
InVision
Miro
Design Systems
Accessible Design
Research
Usability Testing
User Research
Hotjar
Fullstory
Data Analytics (GA4)
Mixpanel
Miro
Notion
Surveys & Interviews
Front-end
HTML/CSS
JavaScript
Bootstrap
WordPress
Elementor
Webflow
SEO/SEM
Education
PGDip, Digital Media & UX Design
Brainstation/Lambton College, Canada
Feb 2023
M.A. Magazine, Newspaper and Digital Journalism
Syracuse University, U.S.A.
June 2019
B. Tech Electronics and Communication Engineering
Amrita University, India
May 2018